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What is Cashybara Boxing Edition?
Peru’s regulated market went live in February 2024 and has since attracted a host of international operators, establishing a competitive market that includes legacy domestic operators such as market leader Apuesta Total.
According to Jennyfer Escobar, Stake’s Peru country manager, Peru is one of the most competitive in Latin America. “In the early stages, competition was largely driven by marketing investment, including advertising, sponsorships etc,” Escobar tells iGB. “Today, product quality, platform performance and the overall user experience are becoming much stronger differentiators.
“Players are more informed, have higher expectations and will switch brands if those expectations aren’t met.”
About Cashybara Boxing Edition
“Operators do pay, yes, but they pay whatever suits them,” they said. “In other words, we effectively pay what benefits us. All the while, the state has no means of monitoring its regulatory policies.”
In response to these issues, earlier this year the DRC Ministry of Finance outlined plans for a new gambling monitoring platform to enhance its supervision of the sector.
The DRC government is also developing a new legal framework for the gambling industry, designed to modernise existing rules and strengthen oversight of tax collection.
What is Cashybara Boxing Edition?
Online gambling participation over four weeks reached 39% (16% excluding lottery-only players), while in-person gambling participation was 29% (18% excluding lottery-only players).
Top non-lottery activities during the period included scratchcards (13%), betting (10%) and online instant win games (8%).
Betting skewed male, with 16% of men gambling on betting compared to 4% of women. Age-wise, overall gambling participation peaked among 45- to 64-year-olds (56%-59%), when excluding lotteries the highest participation was among 35- to 44-year-olds (35%).
