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Helios, a specialist consultant in gambling web traffic, analysed the number of black market websites actively marketing across the 28 markets included in the report, between March and May.
This data was cross referenced with SimilarWeb traffic analysis to confirm the scale of activity. In some markets, the number of illegal sites being actively marketed was much higher than those that have local licences to operate.
This was true of France, Portugal, Netherlands, Germany, Cyprus, Belgium, Spain, among others.
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Van Lancker said the merger would combine the strengths of both businesses to create a larger and more diversified company with “greater scale and enhanced capabilities” to accelerate growth and create value.
The enlarged group could deliver up to €4 billion in capital returns over the three years following the completion of the deal.
Cirsa has followed an aggressive acquisition strategy in recent years, most recently entering the land-based casino market in Portugal by acquiring a majority stake in Sociedade Figueira Praia, S.A., the owner and operator of Casino Figueira.
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Nobody is predicting the end of gambling. The market is still growing. Good operators are still making money. New products are emerging.
But what has changed is what shareholders want those companies to prove – and the price they are willing to pay for that proof.
Fantini points to land-based examples like Red Rock Resorts and Monarch Casino as companies that can still attract capital because they offer sensible growth and strong management. That is a telling comparison with the industry’s recent past.
