Unlimited Treasures

What is Unlimited Treasures?

iGaming was not the industry I set out to work in. Before 2021, I worked in finance and business – agro companies, management consultancy and investment funds, none of which were remotely linked to the industry.

In 2021, I joined an investment fund focused on startups harnessing AI and machine learning. In the process, I had a chance encounter with an iGaming investor. This sparked a conversation that would change the course of my career. He pointed out that iGaming was dramatically underutilising its data potential. There was an opportunity here, and once we began exploring it, the thread just kept unravelling.

I started out as an adviser with the Playa, but was appointed the company’s CEO in 2024, a position I did not expect to find myself in, but an opportunity I have embraced with open arms. As a company, we provide AI personalisation solutions to businesses, something that was totally new to the market.

What is Unlimited Treasures?

That comment underlines the studio’s intent. Distinct, legible mechanics that combine into escalating outcomes, a design philosophy Play’n GO has increasingly leaned on to differentiate titles within saturated themes.

For operators, the value is a slot that carries a well-trodden theme but a more flexible bonus proposition than most buffalo-style games, giving players several routes into the feature set. Triple Beasts of Fortune is out now.

Whether the layered-feature concept is enough to lift the release above the many similar animal-themed slots already in the market will depend on how players respond to a collection-driven structure without a buy option. Still, the combinable-bonus design is the clearest sign of where Play’n GO is putting its differentiation effort.

About Unlimited Treasures

As seen in many markets, especially in LatAm, local Peruvian brands and their cultural knowledge are facing competition from international operators that often bring bigger scale in terms of technology and capital.

For Ramiro Atucha, founder and CEO of Atucha Strategic Advisory, whether international operators can press home their scalable advantages will depend on how seriously they take localisation.

“When we talk about localisation, we’re not talking about the language or doing a game about Machu Picchu,” he tells iGB. “We’re talking about taking the effort to understand what the history of those players is, what they’re used to.