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The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings.
The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.
“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online.
About Santas Stack Dream Drop
Our tip: Over 3.5 goals (23/10)
Sheffield United vs. Liverpool (7.15pm GMT kick-off)
Our tip: Both teams to score (19/20)
What is Santas Stack Dream Drop?
“Casinos, junkets, cryptocurrencies and underground banking are the most critical parts of the money laundering infrastructure that fuels international organised crime,” he said at the time. “The global gambling market will reach $205 billion in 2030.”
The government blocked 548,420 illegal betting and gambling websites between 2006 and 2025, including 84,000 in 2025 alone.
These comments echo a similar sentiment emphasised at the country’s Directorate of Communications panel event on illegal betting and addiction on 10 September. Deputy Minister of Interior Ali Çelik suggested that curbing addiction would lead to a decrease in illegal betting activity.
